About the fashion by foot tours

We literally teach you about personal style. This is a walking workshop.

We share some personal style tips and techniques with the group (over refreshments of course!) before we embark on our journey.

Then, we take you to meet a selection of local independent designers where you can view their work, and often, observe how they work and see how their creations come together. Because we keep our tour groups small, we have plenty of time to spend with everyone individually, advising you and discretely answering your personal questions.

This ain't no ordinary shopping tour! Find out what makes us different.

Fashion by Foot stands apart because it’s educational. It’s a walking workshop led by professional style consultants.

We talk to you about:

  • Colour

  • Shape

  • Character

  • Construction

  • Co-ordination

  • And so much more!

As we visit the different designers we teach you about personal style and how to incorporate various design elements into your outfits. And of course we are on hand to offer advice and answer your questions throughout the day.

The designers we visit are handpicked. We select only those who are:

  • Local

  • Exceptional

  • Independent

  • Producing ethically

  • Innovative

Many of the designers we work with offer bespoke or custom made services as well – perfect if you have difficulty finding clothes that fit well or if you want something totally unique.

We love what we do – find out why…

Dressmaking Doll with dress seen on the Fashion by Foot tour in Melbourne.

We love what we do. And here's why:



Fashion cycles have sped up in the past decade; every week sees new ‘collections’ in shops to sate our lust for new clothes. But these come at a grave cost.

  • They wreak havoc on the environment - After oil, the fashion industry is the world’s biggest polluter.

  • Dreadful working conditions - In addition to dangerous factory conditions, many factory workers barely see their families due to long hours spent sewing cheap clothing. Make no mistake – it’s akin to modern day slavery.

  • They’re badly made - Many contemporary clothes are not made for longevity; they will never become covetable vintage pieces. And many pile up in landfill or are burnt because they don’t sell quickly.


We love working with clients to help them identify their style mojo. Putting together an outfit is a creative process but some people are fearful of this or they don’t know where to begin. Spending an afternoon with two personal style specialists to advise you will boost your confidence and help you rediscover the joy of clothing (if you ever lost it!)

The more diverse the group we take out, the more fun we have! We love that everyone is different and we enjoy working with a large variety of people with different tastes, shapes and looks. Many mainstream stores only cater for a narrow audience. Fashion by Foot is for everyone.


We have incredible design talent here in Melbourne and we want to sustain that. Melbourne is known as an independent fashion city. People come here to shop. But we’re not excited by shopping malls where we see the same things over and over.

It’s the dedicated designers in narrow laneways or backstreet warehouses that contribute to the creative soul of our city. We marvel at what we see being created around us and want to introduce them to you. You’ll be amazed at what you can view, order or lust after. Melbourne-made is magic!


So Slow down the fast fashion frenzy by swearing off cheap, mindless purchases.

take some time to figure out what you love and what suits you. And commit to supporting Melbourne’s amazing designers by choosing quality, timeless clothing you’ll wear for years.

we’d love to help you get there.


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